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Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing, creative, or events plan. It's central to your outreach and campaign efforts … especially your virtual and hybrid strategy and your social media outreach..
If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.
Whether you're using it for marketing, creative, or events, video offers a ton of flexibility -- and depending on your brand's needs, you can (and should) use that creative space to incorporate it as you see fit. This might mean starting with just a focus on video for social, or case studies, or how-to videos for blog posts.
At its core, video is an engaging, modern creative strategy that introduces video content as a format for telling stories, delivering business messages, engaging and educating your audience, and so much more. No matter what the format, length, or style of the video may be, it’s considered video marketing if the end goal is to get your brand, product, mission, or service in front of a desired audience through the use of video.
Services
Explainer Videos
Also known as conversion videos, overview videos, and homepage videos, explainer videos are videos meant to convey information to your target audience about your company, service, or product. As the name implies, it is explaining. It must deliver a clear message to your intended audience. After watching the explainer video, individuals should have a clear grasp of what you are actually trying to do for them.
The best explainer videos ideally cover four general points: the problem would-be customers face, the solution, the features and benefits, and how the solution works. These four components lead your explainer video to be compelling and credible. Research has shown that this is a recipe for success that can drive further customer growth.
Product Videos: Web commercials and Promotional Videos for New Products
We’re product geeks who drool over new technology and ooh over the softness and shiny of CPG. So creating promotional marketing videos that are fun, informative, and innovative is one of the best parts of our job.
The best product videos are the ones we collaborate and brainstorm with you to come up with original ideas that can make your product stand out. When we are developing our concept ideas, we take into account your company’s core values, mission statement, and testimonials we’ve already heard. We want the concept to truly reflect the essence of your company. We have found that the most successful corporate videos are often the ones that are the most authentic and personal.
Crowdfunding and Fundraising Campaign Videos
Turn your vision into a reality. When you have an idea burning inside you that people will love, communicating the story of that product is critical to getting it funded. We’re experts at crowdfunding and fundraising videos that turn goals into reality.
You’re a problem solver. So are we. Figuring out what makes your product, mission, or services (and you!) special is exciting to us, and we’ve worked on everything from crayons to dry mouth medication to tech. We work with startups to get their investor pitch videos locked in, nonprofits to create compelling fundraising videos, kickstarter videos, crowdfunding videos, and much more.
Brand Videos
You built your brand because it has meaning and purpose, and our job is to create a video that shares that in the best way possible. We craft our brand videos to focus on the heart of what your company is and what you stand for. And of course, we always keep a focus on your customers by highlighting how everything you do benefits them.
No matter the brand type, we love working on causes. We always feel incredibly honored when we are given a chance to create videos that promote causes, products, and services that are making the world a better place.
Often times converting customers into raving fans is simply about sharing about the people or mission behind your product, mission, or service. We specialize in brand videos that capture that magic something about your brand so you can share it with the world.
Testimonial, Donor, Member Videos
Interviews with real people who love your service, product or company show rather than tell. Sometimes the best way to share your brand is by letting others speak for you. Let us capture those kind words and share with the world to hear.
When real people speak from the heart, your customers listen. While we always plan and come prepared, we also create space for testimonial videos to be as natural and authentic as possible. We know how to prepare and coach your customers, members, donors, or staff to get great sound bites from happy customers, all while making them feel great.
Motion Graphics | Animation | VFX
Animated videos make complex ideas simple.Let’s tell the world about your big ideas — and make it easy to understand in the process. Our dedicated animation team can produce a completely animated piece or a hybrid of live action sprinkled with motion graphics. We’ll take you from conception and creative pre-production to storyboarding, finding voice talent and music, to ultimately creating a stunning, compelling, animated video.
Social Media Content
Although social video marketing is exploding these days, that doesn’t mean that you can just post any old cell phone video and expect results. Videos destined for the social scene must be beautifully shot with an impactful and succinct message. Otherwise, you risk being ignored.
Our social video production experts understand the unique needs of social content consumption and shareability and take the time to strategize your social video campaign to maximize the impact while minimizing resources put into each piece of content.
Live Events
We know that filming live is a different animal. We’re versed in where and how to set up live event videos to get stunning coverage, without a second take. While filming live events, we bring the same attention to detail that our web video production clients enjoy.
From huge lecture halls to small panel discussions that happen on a sound stage, a convention center stage, or the stage you cleared off your kitchen table as you livestream with us for a virtual event, we bring the technical know-how to support you and your speakers. We make sure every detail is captured and conveyed to your highest standards. We provide live event videography for conferences, special events, performances, and trade shows.
Video editing & post-production
Do you have a library of footage from previous projects that you’re leveraging for a new campaign? We’re happy to help. We work with brands to transform existing video footage into new videos that are beautiful, useful, and resourceful. Or we start from the very beginning with you and take raw studio footage and turn it into something memorable, powerful, and fun.
We have experienced in-house editors who offer quick turnaround on post-production services. We have created thousands of edits for our clients for a variety of projects. Video genres include sizzle reels, social media re-purposing of long-form content, edited footage shot by producers around the world, and video content for presentations.
In terms of client feedback and adapting to a brief, we use review and approval software to make sure all feedback is dealt with efficiently and clearly. We utilize professional editing software Adobe Premiere, making our edits easily transferable between organizations.
We can also take care of the sound design, music composition, visual effects, and sound mixing. This is an often overlooked aspect of post-production. With our sound editing experience, we can improve your video tenfold.
Post-Production Services
24-hour Editing Service
We have a team of experienced in-house editors who offer quick turnaround on all post-production services. If required our editors can be available 24-hours of the day, making them a time-efficient option.
Translation and Subtitling
We have an in-house translation and subtitling service to ensure that the your videos reach the widest audience possible.
Color Grading & Correction
This is an often overlooked post-production procedure. We are able to manipulate the color of images in post-production to create the exact ‘look’ the client desires.
Extensive Sound Design Options
We can also take care of sound design services, including music composition, sound mixing, and sound editing.
Post-Production coordinator
We have a dedicated production coordinators who oversees the project from start to finish. This includes any and all post-production work, to ensure a quick turnaround. We use review and approval software to make sure all feedback is dealt with efficiently and clearly. We utilize professional editing software Adobe Premiere, making our edits easily transferable between organizations.
Extensive Experience
We have created thousands of edits for our partner clients for a variety of projects. Video genres include sizzle reels, social media re-purposing of long-form content, edited footage shot by producers around the world, and video content for presentations.
